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Nivi Shaham


Brooklyn, NY


Campaign - Heinz


Q: What song do you play on repeat?

A: "Pink Plus White," the Remi Wolf cover.

Q: What's the best way to start the day?

A: 3-mile run around Prospect Park followed by a warm shower, a cup of coffee, and fresh air.

Q: What are you most looking forward to this year?

A: This year is coming to a close, but I'm really looking forward to the holidays!

Q: What is the most impactful project you've worked on and why.

A: The most impactful project I've worked on was definitely my project titled Misconceptions for Fujifilm's X-H2 camera launch. I was the creative director and photographer, and came up with my own concept within the theme of "life in detail." I chose to do a project that focused on food insecurity and food scarcity and what it looks like visually for all different types of people. Not only was the concept meaningful to me, but I also was allotted enough time to truly design my lighting. The lack of time constraints allowed me to flex my brain and light more meaningfully and impactfully for the scenes I was trying to create.

Q: Which art/photo exhibit that you've seen has impacted you the most?

A: I recently visited the Natural History Museum in NYC and the displays all were hand painted so gorgeously, it blew me away. I also got to explore a couple of exhibits at LACMA recently with a personal favorite being the Scandinavian design exhibit.

Q: What are some things you had to unlearn?

A: That productivity for productivity's sake isn't impactful, meaningful, or helpful for me. Allowing myself the space to relax and form new creative ideas, explore new parts of the city, read a new book, or do anything else that will enrich my body and mind instead of filling it until I can't hear myself think anymore!

Q: What fictional place would you most like to go?

A: I'm trying to think of something less basic than Hogwarts but honestly, it's Hogwarts.

Q: What have you only recently formed an opinion about?

A: Interior Design! I got to furnish my new apartment which was the first time I really thought about the items I was putting into my space and what they can do for me. I now have much more formed thoughts and opinions on interior design than I ever have before.

Q: What book impacted you the most?

A: Come as You Are by Emily Nagoski was an incredibly enriching read.

Q: What risks are worth taking?

A: Anything that's in pursuit of your personal happiness.

Q: Best and worst advice you've ever received.

A: Someone once said to me "As scary and painful as losing someone you love is, the alternative is never loving anyone, and that's the scariest thing of all." I remind myself of this constantly when I get scared of being vulnerable and allowing myself to love in any capacity. I can't recall my worst advice!

Q: How has your work evolved over the past few years?

A: My style has definitely evolved since I first started shooting and will continue to evolve endlessly. There's always more to learn.

Q: One thing you can't show up to a shoot without - Besides a camera ;)

A: I can't show up to a shoot without a cucoloris of some sort.


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