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Nikk Rich

Photographer + Director

Los Angeles



Nikk Rich captures the beauty of curly girls and inspires our hair goals for Smooth N' Shine hair products.


Q: What song do you play on repeat?

A: "Distance" by Yebba.

Q: What's the best way to start the day?

A: With meditation and a book.

Q: What mystery do you wish you knew the answer to?

A: What and where are the other life forms outside of Earth.

Q: What fictional place would you most like to go?

A: Hogwarts.

Q: What book impacted you the most?

A: The Alchemist by Paulo Coelho.

Q: What risks are worth taking?

A: Risks that could either feed you mentally, physically, or emotionally.

Q: How has your work evolved over the past few years?

A: My work used to be about what I thought everyone else wanted but since then, I've started making work that entirely satisfies me and if others like it, it's a bonus.

Q: One thing you can't show up to a shoot without - Besides a camera ;)

A: My integrity.


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