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Kristyna Archer

Photographer & Director

Los Angeles



Q: Who/What has been your best teacher in business?

A: Linda Levy, who started the workbook in the midwest.

Q: What is the last song you listened to?

A: Ms. Lauryn Hill, "Tell Him"

Q: What is the one photograph you've taken that you want to be remembered by?

A: I don't know if its so much as 1 photo, am I allowed to deflect this one a bit? I want to be remembered by a tone - that irony and absurdity are tools to look at things from the upside-down, which help gain new perspectives out of old ways of thinking that need to be shed to move forward. Like how much value do films like Willy Wonka give culture in terms of thinking outside of any boxes? Or Life is Beautiful or Charlie Chaplin's The Great Dictator? When presenting difficult conversation through the lens of humor, satire, it can connect and get through to people as opposed to a lecture. So much can be learned from absurdity being a tool for a liberating tone.

Q: What's the first thing you notice about people?

A: If they are more of an introvert or extrovert to see how I can connect with them so they feel at ease, safe place vibes.

Q: Who's the last person you talked to on the phone?

A: My sis.

Q: What are words you live by?

A: Do one thing everyday that scares you

Q: What's your super secret power?

A: By touch, I know the perfect moment an avocado is ready to be eaten, just soft enough but not too squishy.

Q: One thing you can't show up to a shoot without, besides a camera :)

A: My reusable water bottle and my lip balm. I guess when I'm hyper-focused I must lick my lips alot because its a weird issue where my lips always get chapped at the end of shoot day. Sorry, perhaps TMI.

Q: What do you enjoy doing in your free time?

A: Going for adventurous hikes, hanging with my little nephew, writing, and now puzzling.

Q: What inspires you?

A: Carl Sagan, Maya Angelou, AOC, Brene Brown, Debs Park, June Lake

Q: Describe the color yellow to somebody who is blind.

A: t looks like a radiant soft silk cuddling you, that smiles at you with levity, joy, and a refreshing sense of hope to motivate you to never give up.

Q: In-N-Out or Shake Shack?

A: In-N-Out

Pantene Pro-V

This Pantene Pro-V "Ban the Bun" #buntervention project I directed was such a joy, and just pure fun as the agency gave me card blanche to sink my teeth into their idea and come up with the visual story and storyboards.

Bitten Dressing

This Bitten Dressing campaign was one of my favorites last year because it was so vivacious, unapologetic, bold, playful, and I got to experiment with a technique I had been dying to integrate into a shoot, which was playing with optical illusion painted set designs.


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